Used by 503+ electricians
Hundreds of jobs, priced from your real costs. Quote from your phone and text it before you leave.
Free to start. Browse every service before you pay.
7‑day money-back guarantee.
You charge $95 an hour, but you’re only able to bill 3–4 hours a day because drive time, supply runs and quoting don’t pay.
After gas, insurance, van payments, your phone bill and everything else, that’s only $44,500 a year.
If you just got a job for $39 an hour, you’d make $81,000 with none of those costs…
That’s $36,500 LESS!
Properly priced shops charge $200+ an hour flat rate, because that price covers the time you can’t bill. That’s not gouging. It’s what it actually costs to run a shop, and with The Going Rate your customer never sees an hourly rate.
Get My 2026 PricingOnboarding works out your rate and prices every job at it.
Most guys copy the shop down the street or pick a number that feels fair. Neither one knows your costs. Here’s how a real rate gets built, one line at a time.
Gross profit pays for marketing, gas, office admin, shop lease and the rest of running a business, with profit left over.
No spreadsheets, no guessing. Answer a few questions and The Going Rate does the math for you.
Enter your pay and costs. Your wage, labor burden and how many hours you actually bill.
Get your real hourly rate. It covers drive time, supply runs and overhead, with profit built in.
Every job gets priced at it. 301+ services, each with a set install time. Your customer only sees one flat price.
Free to set up. Browse every service before you pay.
When you get busy, quotes pile up. Each one takes an hour or more to price and send, so they wait… and while they wait, the customer calls someone else. You drove out, walked the job and gave up your evening, and the guy who answered first gets paid for it.
You give the customer one price, so they only get two choices: yes or no. When it’s no, you knock money off to save the job, and every dollar comes straight out of your pay.
Give them three. Every quote comes with Good, Better and Best options already priced. Now they’re choosing which job, not whether, and you never have to cut your price to close it.
Answer a few questions. We build your pricing.
Price it while you’re still standing there. Text the customer a link and get it approved before another electrician even calls back.
Every quote and every tech lands on the same number. No more underquoting, and no more “every quote is a different number.”
Prices come from your wage and your costs, not a franchise markup. Customers see the price of the job, not an hourly rate to haggle over.
"He gave me a call the next day to make sure everything was OK… I purchased a couple other price books over the past few years but I think this one is the best one."
Robert MachadoSonoma Coast Electric
"I needed a quick pricebook to upload and start using right away with HouseCall Pro… I'm saving office time and getting paid faster now."
David FosterMaster Electrician
"The price book allowed our company to lock in our flat rate pricing… I would 100% recommend this purchase."
OwnerMetsky Electric Ltd
"Ryan's Price Book is nothing short of amazing! It truly saved my new electrical business!"
OwnerBijou Electric
"This saved me so much time and effort! I looked into similar products and nothing delivered as much and cost way more!"
James GagnonGorilla Electric
"Makes it quick and easy to pop out a quote. Highly recommend."
Shawn J EagleOwner
Then $38.50/mo for the app. That’s less than one service call.
7-day money-back guarantee
Built for 1–3 person shops. Not ServiceTitan.
When I started my electrical business,
pricing was a nightmare. I’d either use time and
material
when I didn't feel like putting an estimate together, or
I’d head back to the office,
guess how long the job would take, add up materials, apply a
markup, and send it off. The whole process took forever, and I
was constantly stressed about whether I could actually sell the job
on the spot.
Then I realized successful electrical companies were using flat-rate pricing which was similar to how a mechanic charges. Every task has a set install time, and they price right off that.
And that sounded awesome. No more guessing, no more burning mental energy on every single job, and no more making customers wait days for a quote. I could just put the items together right there at the kitchen table and present a price on the spot.
The problem was, nothing like that existed for electricians.
So, I started building my own.
It took years to figure out, and I still work on it constantly. I built The Going Rate so other electricians can get instant pricing that's perfect for their business, so they can do estimates on the spot, get back their time, make more money and grow their business.
Get My 2026 PricingYes. Your prices come from your own wage and costs, not a franchise markup. Customers get a clear price before you start instead of watching the clock, so there are no surprises on the bill.
You don’t build anything. Answer a few questions in onboarding and your pricebook is built and priced for your shop in minutes.
Keep it. The Digital Licence option gives you the full pricebook as a file to upload into Jobber, Housecall Pro or any other software, plus price updates while you’re subscribed.
Yes. Every price is built from your wage and your costs, and you can change any price at any time. It works for shops in the US and Canada.
It covers common commercial service work like LED panel upgrades, exit signs, ballast replacements and LED tube upgrades. It isn’t built for new construction, which is usually priced at a lower profit than service work.
No. Onboarding builds your pricebook for free, and you can browse every service in the app. Prices unlock when you subscribe at only $38.50 a month.
You’re covered by a 7-day money-back guarantee, and you can cancel the monthly plan anytime.